KENDRICK LAMAR & TDE
Merchandise Director (2012 - 2018)At TDE, I helped translate the classic albums into tangible memories.
As Merch Director during the label’s breakout era, I led the creative and logistical execution of tour merch, brand collaborations, and limited-edition drops for artists like Kendrick Lamar, SZA, Schoolboy Q, and Ab-Soul — ensuring that the clothes told the same story as the music: bold, layered, and unforgettable.
Results:
As Merch Director during the label’s breakout era, I led the creative and logistical execution of tour merch, brand collaborations, and limited-edition drops for artists like Kendrick Lamar, SZA, Schoolboy Q, and Ab-Soul — ensuring that the clothes told the same story as the music: bold, layered, and unforgettable.
Results:
- Oversaw 6+ global tour merch lines from concept to fulfillment
- Generated 7-figure merch revenue during Kendrick Lamar’s DAMN. era
- Boosted direct-to-consumer e-commerce sales by over 80% through storytelling-led drops
- Designed and produced over 100+ SKU items across apparel and accessories
