UNDER CONSTRUCTION
(Founder, Creative Director, Brand Strategist)Under Construction isn’t just a clothing brand — it’s a mirror for the soul.
Born from the tension between survival and self-discovery, I built UC as a platform where streetwear meets mental health. From concept to capsule, I led design, storytelling, and strategy to create a brand that didn’t just sell clothes, but sparked conversations about healing.
Results:
Born from the tension between survival and self-discovery, I built UC as a platform where streetwear meets mental health. From concept to capsule, I led design, storytelling, and strategy to create a brand that didn’t just sell clothes, but sparked conversations about healing.
Results:
- Sold out first capsule drop within 48 hours
- Grew social following organically by 4,000+ across platforms
- Sparked widespread community engagement around mental health in streetwear
- Featured in independent retail spaces and pop-ups across LA
Campaigns
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